Packaging is essential to the profitability and overall success of your product. Offering protection from point A to point B, attracting new customers, and ensuring industry regulations are met, your packaging solution simply must deliver.
Bespoke packaging has risen in popularity within recent years. In fact, surveys have revealed that 72% of customers are influenced by packaging design. This is because in the market today, bespoke packaging serves as the first physical connection between a consumer and a brand, meaning that it has the power to influence whether a customer purchases from that company again.
The original ShockWatch (which we will call ShockWatch 1) and ShockWatch 2 are both examples of impact indicators that can be used to monitor and detect mishandling or damage to products during storage and shipment.
The attributes of packaging for the pharmaceutical industry is never an afterthought as a products efficacy and the patients safety is of paramount importance. Without tamper-evident and protective pharmaceutical packaging, drugs could either be tampered with or become damaged during delivery.
Finding the right supplier for your bespoke packaging needs can be a difficult task. Given the importance of packaging and the impact it can have on your brand as a whole, rushing into a decision because deadlines are tight is far from optimal.
In recent years, there has been a significant surge in the demand for sustainably produced goods. With the average consumer now being well-informed about environmental concerns like climate change and plastic pollution, brands across all industries are under mounting pressure to fulfil their sustainability commitments.
When meeting somebody for the first time, it takes just a few seconds to build a first impression - One. Two. Three. The same goes for making an impression on consumers through design. If you fail to capture a consumer’s interest within the first few seconds, your chances of making a sale become slim to none.
“Don’t judge a book by its cover” – it’s something we’re all guilty of doing at times, even if we don’t realise it. This speaks true in many facets of life, with product packaging being one of them. It’s natural to associate the quality of packaging with the quality of what’s inside it. It just makes sense – especially when every detail is crucial when selling items through retail or online.
Luxury packaging allows brands to demonstrate their prestige whilst also serving as a competitive advantage. Each element of a premium packaging tells a story, so it’s important to make sure you are telling the story that best aligns with your brand.
