Packaging Advice

The key to luxury packaging success is attaching value to every stage of the journey. Creating a premium packaging look is important if the business aim is to deliver on or even exceed customer expectations.

As an extremely stretchable plastic, stretch wrap is used to keep items secure and tightly bound on pallets in preparation for shipping or storage. But as simple as wrapping pallets with plastic film sounds, there’s a lot that goes into ensuring maximum protection, cost-efficiency, and sustainability - especially in fast-paced operations.

Last year, the total number of digital buyers reached 2.14 billion - a whopping 27.6 percent of the entire world’s population. In other words, one out of every four people you see around you is an online shopper. But what does this mean for your business?

Whether you’re an online business or have products placed in retail stores, product packaging is a powerful marketing tool, and if badly designed, can have a negative impact on your brand and lead to a loss of sales and revenue. However, if designed well, packaging can help secure the interest of potential buyers, and place your brand above its competition.

Product packaging goes far beyond the use of tape and cardboard boxes. It involves the process of evaluating your product, audience, and shipping conditions to not only maximise protection while keeping costs down, but to ensure sustainability and effective marketing too.

Packaging no longer refers to a simple cardboard box, it is much more complex than that. It’s a coordinated system of ensuring goods can move safely, economically, and efficiently through the supply chain.

Strapping is a common solution used to bundle items together as well as stabilise, hold, and secure pallet loads. It’s used in a variety of industries, from shipping large industrial equipment through to combining small packages in ecommerce fulfilment centres - because of this, there are many types of strapping materials available on the market today.

Whether you’re an online business or have products placed in retail stores, product packaging design plays a vital role in the success of your sales. Not only can it help to secure the interest of potential customers, but it can help to further reinforce your brand amongst any strong competition. That is, when implemented successfully.

When it comes to product packaging, a lot of organisations find themselves in a similar situation. Whether that’s due to a high volume of damaged returns, unsustainable packaging costs, or a disjointed visual identity, many packaging solutions fail to give the brand (and product) the perception and performance it deserves.